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Digital marketing training in chandigarh

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Digital Marketing Training in Chandigarh

Digital Marketing Training in Chandigarh by Code Infotech offers the best tailor made training program. Learn Digital Marketing in simple and easy steps from basics to advance with examples. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Days of traditional or physical marketing are gone now ,no more door to door marketing is preferred. As we all know everyone has smartphones these days and they use internet either they have to buy something or for online banking ,concluding that everyone who want to sell products should be on internet to grab the real market. Nowdays digital marketing is basic necessity of each and every business. For a global approach digital marketing is very necessary as marketing being backbone of every business, it plays vital role in growth of it. It is a better platform to interact with your customers giving priority to their satisfaction.

Digital Marketing Training in Chandigarh

Scope of Digital Marketing

The opportunities and scope for a Digital Marketing professional is huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs – 40 lakhs per annum. 

What Digital Marketing Training in Chandigarh is all about?

  • It is a challenging training designed to equip you with key theories and practical skills needed to pursue an exciting career in marketing.
  • Strong focus on developing your business skills and growing your real-world experience of the digital media sector to enhance your employ ability
  • Experienced teaching staff form diverse backgrounds, many of whom are involved in pioneering research and consultancy projects.

Digital Training program in Chandigarh comprises of:

Digital Marketing Fundamentals

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities

Facebook Marketing Fundamentals

  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video Pin Post and Highlights
  • Scheduling Posts Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor’s Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter

Facebook Ad Campaigns

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad – Targeting
  • Create Ad – Budgeting
  • Create Ad – Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing – Website Visitors
  • Custom Audiences – Look Alike
  • Custom Audience – Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

Website Planning and Structure

  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing WordPress Website

Facebook Advance Strategies

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor – Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies
  • Practical Examples

Google Adwords Basics

  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC
  • Practical Examples

Google Adwords Intermediate

  • PPC, CPM, CPA
  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • Youtube Video Promotion
  • Hi-Jack Competitor’s Video Audience
  • Practical Examples

Google Adwords Advance Level

  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software

YouTube Marketing Fundamentals

  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool – Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library
  • Practical Examples

YouTube Marketing Advance

  • Channel Navigation
  • Video Thumbnail
  • CTA – Annotation
  • CTA – Extro
  • CTA – Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with Adsense
  • Paid Youtube Channel
  • Channel Analytics
  • Real Time Analytics

Video Making for YouTube

  • How to make videos
  • Camera Angles
  • Setting up Lightings
  • Shooting Techniques
  • Editing Videos
  • Editing Audio
  • Background Music
  • White Board Animation
  • Publishing HD Videos
  • On Hands Training on Video
  • Editing Software
  • Practical Examples
  • Creating Animated Contents

Email Marketing Advance Level

  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions

Email Marketing – Content Writing

  • Email Machine – The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel – Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example – Topic
  • Email Example – Intro
  • Email Example – Product
  • Email Example – Secondary Value
  • Email Example – Fear
  • Email Example – Regret
  • Email Example – Ask for Sales
  • Email Example – Reinforcement
  • Email Example – Offers Announcements
  • Email Example – Urgency
  • Email Example – Cross Sales
  • Email Example – Re-Engagement
  • Email Example – Buyer vs Consumer

Marketing Automation

  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • WebHooks and Connectors
  • Complete Automation Strategy

Re-Marketing Strategies

  • Re-Marketing Flow
  • Email Re-Marketing Strategy
  • Segmentation Re-Marketing Strategy
  • Facebook ReMarketing
  • Google Adwords ReMarketing
  • Marketing Machine Bucket Filling
  • Dynamic Re-Marketing for eCommerce
  • Pixeling and Tracking Cycle
  • Video ReMarketing Custom Audience ReMarketing
  • Engagement Re-Marketing

Ecommerce and Payment Gateway

  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links

Google Plus for Business

  • G+ Pages Ranks Higher
  • Google Plus Profile
  • Google Local Business
  • Google + Company Page
  • Adding Contact Links
  • Utilizing +1 Button
  • Managing Circles
  • Posting Contents
  • Google Hangouts
  • Social Relevance to G+ in Adwords
  • Sharing G+ Buttons on Website
  • HashTags and Mentions
  • Review and Testimonials
  • G+ Mobile App
  • Integration with Website

LinkedIN, Twitter and Pinterest

  • LinkedIN – The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
    Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements – Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App
  • Marketing on Twitter & Pinterest

Search Engine Optimization

  • Understanding SEO
  • SEO Keyword Planning
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Optimizing Site Structure
  • Keywords in Blog and Articles
  • On Page SEO
  • Off Page SEO
  • Local SEO
  • Mobile SEO
  • eCommerce SEO
  • Optimizing with Google Algorithms
  • Using WebMaster Tool
  • Measuring SEO Effectiveness

Google Analytics and WebMaster Tool

  • Web Analytics
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter and Time Chart
  • Audience Segmentation
  • Traffic and Behaviour Reports
  • ReMarketing Audiences
  • Goals and Conversion Reports
  • Developing Intelligence Report
  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating WebMaster Tool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issue

Affiliate Marketing and AdSense

  • Understanding Affiliate Marketing
  • Sources to Make Money Online
  • Selecting Affiliate Program
  • Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging
  • Google AdSense Account Setup
  • Placing Ads on Website
  • Placing Ads on Blogs
  • YouTube Video Monetization
  • Allowing and Blocking Ads
  • Performance Metrics
  • AdSense Administration

Why Choose our Training program in Chandigarh:

  • Start from basics
  • No pre-requisite
  • No programming background required
  • Practical Training
  • Work on live projects
  • Flexible training schedule/timings
  • Self-paced
  • Tailor made course keeping in view the students’ level of understanding and pace.
  • Personal guidance and professional counselling

Digital Marketing Training program in Chandigarh | Duration:

  • 2 Months Training program
  •  4 Months Training Program
  • 6 Months Training Program